hp enterprise

MOTION DESIGN — 2D ANIMATION — ILLUSTRATION

At the end of 2015, Hewlett Packard established its enterprise solutions group as an entirely new company: Hewlett Packard Enterprise. Loyalkaspar was honored to join the roster of agencies charged with creating and implementing the new brand’s identity in partnership with HPE’s Global Brand Team.

Within a team of talented people, I did animations for various HPE Image Videos and was responsible for the character design and character development for the new HPE brand language. Based on different emotions I illustrated multiple characters and their expressions.