ABC FAMILY —
rebrand to freeform

ABC FAMILY / CHANNEL REDESIGN

ABC Family is all grown up. And Loyalkaspar was lucky enough to do their Summer Refresh in 2015: a new name, a new logo, and a brave new vision: to be themselves passionately, even if that meant some pretty radical change.

he inherent contradiction in the name Freeform presented a unique challenge: how do we set guidelines for a brand that thrives on evolution and diversity, but maintain enough consistency that it remains distinct? Together with a talented team, I created designs and mostly animations for titlecards, backgrounds and on-air-transitions and helped doing photography for the toolkit of this big brand.