cctv 2 Idents
— channel branding

concept / design / animation

The Chinese TV Channel CCTV 2 (中国中央电视台财经频道) got a new Look! And I had the honor to be part of it – creating a whole new Channel Branding, my largest project in 2019.

For the Visual Concept of the Chinese TV Channel CCTV 2 (中国中央电视台财经频道), we designed a graphic „Alphabet“. It’s a mix of diverse abstract geometric patterns — that symbolize the channels DNA, where it’s all about DATA. Combined with a bunch of icons that specify each topic, our idea was to create a channel design that is based on this graphic alphabet,... and this opened up countless possibilities, to tell countless stories.

But first of all, we designed a new Channel Logo. The heartpiece of the Branding, representing the channel‘s soul: it‘s the financial news network of CCTV.

After creating a bunch of concept styleframes, we animated four fancy idents for the channel’s categories: SERVICE, MARKETS, NEWS and ECONOMICS.

Produced @ Perfect Accident in Munich. Concept, Design and Animation by Elisa Krenz, Martin Kett and me. Debuted on October 21, 2019.

@cctv @cctv.chinese